Nikon has announced the release of two new COOLPIX L-series digital cameras. L-series cameras combine the simple operation and functions that make using a digital camera enjoyable. The COOLPIX L120 is a high-power zoom model offering 21X optical zoom, adjusted via the side zoom control, and a high-definition LCD monitor in an elegant design. The COOLPIX L23 is an entry-level model with enhanced automatic functions that enable simple operation, making shooting easier and more enjoyable.
The COOLPIX L120 is successor to the L110. It offers an effective pixel count of 14.1-million pixels, a 21X optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 25mm through super-telephoto 525mm (35mm format equivalent), and a 3-inch, approximately 921k-dot (VGA) TFT LCD monitor with wide viewing angle. In addition, new features to improve the performance of this high-power zoom L-series model, including a new side zoom control and flash pop-up button, have been adopted without any sacrifice to the elegant design or compact size.
Nikon has announced two new COOLPIX P-series models, the P300 and the P500. The COOLPIX P series is a line of multi-function, high-performance compact digital cameras that enable authentic shooting capabilities.
The P300 establishes a new branch of compact, wide-angle zoom models in the P-series line. As successor to the compact, high-power zoom P100 (released in March 2010), the P500 offers greater zoom power and improved functions over its predecessor. The addition of the compact, wide-angle zoom P300 and the high-power zoom P500 to the P7000 (released in September 2010), the P-series flagship model, expands the lineup to three models that respond to the needs of a wide variety of users, from compact digital camera users looking to advance to a model that offers more functions, to those hoping to polish their shooting technique as if with digital-SLR cameras. In order to enable an authentic shooting experience, the P300 and P500 are equipped with backside illumination CMOS sensors that enable high-speed processing capability for beautiful, blur-free images, even with shooting in dark or dimly lit surroundings. The cameras are also equipped with NIKKOR lenses and image processing engines that utilize Nikon\'s exclusive optical technologies, as well as a variety of shooting and in-camera editing functions.
Fujifilm has announced the commercial release of the new FinePix X100, a high-grade digital camera featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm fixed focal length F2 lens and a newly developed Hybrid Viewfinder.
World\'s First Hybrid Viewfinder
The true enjoyment of photography begins with "the pleasure of seeing the world through a viewfinder". The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.
Sigma has announced the APO 50-150mm F2.8 II EX DC HSM large-aperture telephoto zoom lens for digital cameras, designed especially for portrait photography. Comparable to a 70 to 200mm on a large chip camera, this high quality, professional workhorse is unique as its compact, lightweight body provides freedom of movement and versatility and the large maximum aperture of F2.8 and its shallow depth of field offer greater freedom of creative expression.
Most importantly, it incorporates the critical technologies that make it an outstanding optical performer which includes four SLD (Special Low Dispersion) glass elements employed for effective compensation of color aberration and Super Multi-Layer lens coating which reduces flare and ghosting and assures high image quality throughout the entire zoom range. The Internal Focusing System allows for convenient use of a polarizing filter for creative effects & improves the optical performance of the lens at various distances.
The innovators at Olympus have done it again, with the launch of yet another category-busting new camera series. After the Olympus PEN revolution and the XZ-1 compact with the ZUIKO lens comes the groundbreaking new “Super Zoom” SZ Series. On the outside, the SZ-10 is stunning to look at. On the inside, it somehow has room for one of the most powerful zooms ever in a compact camera and the state-of-the-art features that tech lovers crave. The SZ-10 is a must-have for people who like moving and shooting 24/7 – and refuse to compromise on image quality and wireless connectivity just because they have a camera that’s small and stylish. It packs an impressive 18x wide optical zoom lens (28-504mm), 14 Megapixels and a raft of innovations that deliver superb image quality for HD movies and stills.