Sony unveils DSLR-A550 and DSLR-A500

SonyA500Sony introduces two α (alpha) DSLR cameras with a new generation of Exmor™ CMOS sensors and BIONZ™ image processors, which make it easy for active shooters to get the best shot and capture clearer images—without missing their favorite moments.

The α550 (14.2 megapixels) and α500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony® Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.

“We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,” said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. “Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.”

Read more: Sony unveils DSLR-A550 and DSLR-A500

Sony Adds Unique Design To New Digital Photo Frame

Sony Electronics is launches a stylish holiday limited edition S-Frame® digital photo frame (model DPF-D72N/BQ) made with CRYSTALLIZED™ - Swarovski Elements.


Embellished with beautiful CRYSTALLIZED™ - Swarovski Elements, loose cut crystal glass manufactured by Swarovski, the frame’s elegant design is sure to accent any space.

Share your favorite photos in vibrant color and crisp detail on a 7-inch (measured diagonally) wide (16:10) LCD display with WVGA (800 x 480) resolution.

The frame features about one gigabyte of internal storage capacity, with an auto-resizing adjustment that downsizes photos, to let you store up to 2,000 photos.

Image transfer is a snap with direct USB input from your PC, as well as support for most memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, Secure Digital (SD), Multi-Media Card (MMC), Compact Flash®, xD-Picture Card™ media and SDHC.

Set the frame vertically or horizontally and the model’s Auto Orientation sensor automatically rotates your photos into portrait or landscape format according to the placement. For added versatility, the frame can even be mounted on a wall.

Clock and calendar modes provide added convenience for your home or office.

The frame has a wide range of view modes, along with many other functions that can be managed from the included remote control.

Multiple playback options offer flexibility to display photos as single images, as thumbnails for easy searching or as a slideshow with 10 built-in transitions.

The new S-Frame model supports JPEG and RAW (SRF, SR2, ARW) image file formats.

The DPF-D72N/BQ digital photo frame will be available for about $150 in October.

Vikram Bawa wins third prize in the PX3 2009 Competition

Vikram Bawa of India was Awarded: Third Prizein category Photojournalism for the entry entitled," princess 2 ."The jury selected PX3 2009’s winners among thousands of photography entries over 85 countries.

Read more: Vikram Bawa wins third prize in the PX3 2009 Competition

Ricoh unveils CX2 CMOS compact super-zoom

RicohCX2Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX2, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens in a compact body only 29.4 mm thick. The CX2 is capable of 5 frame/second high-speed continuous shooting of still images with the maximum number of pixels.

The new CX2 inherits many popular features its predecessor, the CX1 (introduced March 13, 2009), such as the high image quality and expanded dynamic range made possible by image processing engine Smooth Imaging Engine IV and a high-speed image processing CMOS sensor. At the same time, it enhances functions that expand photo possibilities in a number of areas, including (1) a 10.7x optical zoom lens that expands shooting capabilities wide-angle through telephoto range, (2) high-speed continuous shooting (approx. 5 frames/sec. at maximum number of pixels) functions so you won\'t miss the target scene, and (3) the easy-to-use AF functions Pre-AF and Continuous AF.

Read more: Ricoh unveils CX2 CMOS compact super-zoom

Sony Introduces 32GB High-Capacity Cards

Sony is introduces two new 32GB flash-based media cards that offer users the highest storage capacity available in the company’s line up of Memory Stick products. The new cards include, the 32GB PRO-HG Duo™ HX card for high speed-performance users, and the versatile 32GB PRO Duo™ model, for consumers who need a reliable Memory Stick option that still offers high-capacity storage.

PRO-HG Duo HX Memory Stick

The 32GB PRO-HG Duo HX card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files. The card supports many of the most advanced features available on Sony’s newest Handycam® camcorders and alpha digital SLR and Cybershot® cameras, including burst photography, sweep panorama technology, RAW data files and full HD (1920 x 1080) video recording.

 “DSLR cameras and HD camcorders are capturing larger amounts of high-resolution data, and many consumers need a high-end solution that keeps pace with the growing demand for higher capacity storage and faster transfer speed,” said Shane Higby, director of the consumer media business at Sony Electronics. “Whether you’re shooting full high-definition video or continuously shooting up to 5 frames per second on a digital SLR camera, the HX series media delivers the highest level of performance available in our Memory Stick line up.”

The HX series offers a 20 MB/s read speed and 15 MB/s write speed, which is approximately three times faster than Sony’s PRO Duo media card. Using the new 32GB PRO-HG Duo HX Memory Stick, consumers can transfer nearly four hours of HD video to a PC in 26 minutes. To achieve this performance level, consumers can simply use an included USB adaptor to transfer data to a PC.

Unlike competitive products, the HX series from Sony includes a USB adaptor, which can be used to transfer data from any one of dozens of Memory Stick compatible devices such as the PSP, PLAYSTATION®3, digital photo frames, Sony Reader and more to virtually any PC that is outfitted with a USB interface.

PRO Duo Memory Stick
Sony’s new 32GB PRO Duo doubles capacity over the next largest capacity PRO Duo card, giving consumers more options. Using a 32GB card, consumers can capture nearly 6,500 10-megapixel images or nearly 7.5 hours of HD video (1280 x 720 at 30 fps) on Sony’s new W-series Cybershot (DSC-W290) cameras (video length varies by model) with a single memory card.

Pricing and Availability
Sony’s new 32GB PRO-HG Duo HX Memory Stick and 32GB PRO Duo Memory Stick will be available at the end of September 2009 for approximately $249.00 and $199.99.  For more information about Sony’s entire line up of Memory Stick flash-based media products.

[ Photo of the Day ]

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[ TIP OF THE DAY ]

Always give consideration to how your subject is lit. Without light, you will lose detail and clarity in your image and your camera will have to compensate by increasing ISO and lengthening shutter speeds.

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