Leica Camera AG has unveiled the latest addition to its digital compact camera offerings and presents the Leica X Vario. Made in Leica Camera’s headquarters in Germany, the X Vario features a high-performance 16.5-megapixel (effective 16.1), APS-C format, CMOS image sensor, a zoom lens covering a range of focal lengths from 28 to 70 mm (35 mm equivalent) and Full-HD video recording capability. With several design and handling characteristics of the storied M-System, the ‘Made in Germany’ Leica X Vario offers great versatility and creative freedom.
The X Vario’s high performance image sensor is unusually large for a camera in its class. Combined with the Leica Vario Elmar 18-46 mm f/3.5-6.4 ASPH, it sets completely new standards for imaging quality in the compact segment with outstanding exposures in all situations. The Leica X Vario is the world’s first compact camera to combine a large, APS-C format, CMOS image sensor with a zoom lens.


Manfrotto has announced a new innovative tripod dedicated to photographers who love to travel. BeFree offers a stylish, functional option for traveling photographers, making it easy to capture memories without the hassle of bulky photography equipment. Its compact size and lightweight design make it an effortless tool to pack. BeFree also comes with a dedicated shoulder bag, protecting it from accidental damage, making it convenient to store in luggage. No longer will photographers have to compromise on picture quality because they weren't able to bring their heavy tripod along with them on trips.
Zebronics has launched their latest Digital Photo Frame ‘Artifice 3’ that lets consumers bring their precious memories to vivid life, with innovative features including video playback function.
FUJIFILM Corporation (President: Shigehiro Nakajima) and Panasonic Corporation (President: Kazuhiro Tsuga) have developed organic CMOS image sensor technology that uses an organic photoelectric conversion layer with a photoelectric conversion property at the light receiving section of an image sensor to achieve performance beyond that of conventional image sensors**. Applying this technology to the image sensors of digital cameras and other imaging devices expands its dynamic range*** and enhances sensitivity*4 further to prevent highlight clipping in bright scenes and capture a dark subject with vivid colors and rich textures.
Pentax has announced the fun and highly capable Q7 compact system camera.Available for order in 120 eye-catching color combinations through PENTAX’s Color To Order™ system, the Q7 gives creative control to the consumer with a complete system of interchangeable lenses, filters, viewfinders, and fun smart effects and digital filters enable truly limitless creativity.






