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Olympus announces PEN E-PL8 entry-level mirrorless

Olympus introduces the Olympus PEN E-PL8, a compact interchangeable-lens camera featuring stunning image quality, simplified selfie functions and creative control, all in a stylish design that’s perfect for every occasion. As the newest model in Olympus’ renowned PEN® lineup, the Olympus PEN E-PL8 combines a sophisticated, lightweight body with Olympus imaging technology and multiple creative functions to deliver photographic expression beyond a smartphone for those looking to capture the brilliant details of their active lifestyle. To further enhance users’ creativity, the new Olympus Image Palette (OI.Palette) smart device app brings popular creative features from Olympus interchangeable lens cameras to smartphones and tablets.

Read more: Olympus announces PEN E-PL8 entry-level mirrorless

Sony Announces New Full-Frame α99 II A-mount Camera

Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their new flagship A-mount camera, the α99 II.

Reaffirming Sony’s commitment to produce industry leading A-mount cameras, the impressive new camera combines the best of many of their latest digital imaging innovations including a new Hybrid Phase Detection AF system with exclusive Sony A-mount features such as Translucent Mirror Technology™. The result is a supremely specified, professional level camera that will be appealing to a variety of professional and enthusiast photographers.

Read more: Sony Announces New Full-Frame α99 II A-mount Camera

Instax goes luxury with Michael Kors collaboration

Providing the total imaging solution for photographers, FUJIFILM North America Corporation will announce a new, one-of-a-kind collaboration with the world-renowned and award-winning fashion designer, Michael Kors. Known for luxury accessories and ready-to-wear fashion, Michael Kors produces a wide range of globally recognized products.

Read more: Instax goes luxury with Michael Kors collaboration

YI enters the mirrorless race with the M1

YI Technology, a leading, international provider of advanced, intelligent imaging technologies, today introduced the YI M1 Mirrorless Digital Camera, its first professional-grade camera. The YI M1 is a mirrorless, interchangeable lens camera that features Bluetooth connectivity and a simple app interface, offering the power and features of a professional camera with the ease and connectivity of a smartphone. YI will unveil the YI M1 at Photokina 2016, September 20-25 in Cologne, Germany.

Read more: YI enters the mirrorless race with the M1

Panasonic Lumix DMC-G85 offers weather-sealing, updated IS system, larger viewfinder

Panasonic is proud to introduce the DMC-G85 (G85), a new rugged-design DSLM (Digital Single Lens Mirrorless) camera, as the latest member of the LUMIX G Series. The LUMIX G85 incorporates a host of advanced technologies and practical functions in a compact body for field use.

Read more: Panasonic Lumix DMC-G85 offers weather-sealing, updated IS system, larger viewfinder

Epson's FastFoto FF-640 scanner can digitize a photograph in one second

The newly unveiled Epson FF-640 is, according to Epson, the fastest photo scanner in the world. The model can scan photographs as rapidly as 1 image-per-second, doing so at 300dpi, or more slowly at a higher quality 600dpi resolution. Unlike flatbed scanners, the new FastFoto model features a 30-photo auto feeder, scanning the images to a hard drive and then providing the option to upload the files to online destinations including Dropbox, Google Drive, or Facebook.

Read more: Epson's FastFoto FF-640 scanner can digitize a photograph in one second

Telephoto lens for the ZEISS Loxia family

The newest member of the ZEISS Loxia family is a short telephoto lens called the ZEISS Loxia 2.4/85. It supplements three focal lengths that are already available for this lens family, namely the ZEISS Loxia 2.8/21, Loxia 2/35 and Loxia 2/50, and was specially designed for mirrorless full-frame cameras with E mount. The compact ZEISS Loxia lenses are the ideal choice for travel and street photographers who value light and compact camera equipment. “In terms of its technology and the feel of its surface, the ZEISS Loxia 2.4/85 fits perfectly with the existing focal lengths, and is particularly well suited for portrait photography,” said Christophe Casenave, product manager with ZEISS Camera Lenses. The ZEISS Loxia 2.4/85 will be available in stores starting mid of December 2016.

Read more: Telephoto lens for the ZEISS Loxia family

Tokina launches FiRIN mirrorless lens series with 20mm F2.0 FE MF

Tokina USA introduces the fast aperture, full-frame 20mm F/2.0 FE MF prime camera lens. This lens marks the initial offering of FiRIN, a new mirrorless lens series. This new lens series from Tokina is designed for a photography market that is rapidly adopting mirrorless camera systems as a standard. The FiRIN 20mm f/2.0 lens is a bright, wide-angle lens that is compatible with Sony E-Mount cameras.

Read more: Tokina launches FiRIN mirrorless lens series with 20mm F2.0 FE MF

Lomo’Instant Automat Aims to Be an Ultimate Auto Instant Camera

Lomography has launched the Lomo’Instant Automat camera on Kickstarter, where it has already exceeded its $100k funding goal with 34 days remaining in the campaign. The Lomo’Instant Automat is, according to Lomography, an instant camera with two modes: an Automatic Mode that automatically adjusts shutter speed, aperture, and flash output, and Bulb Mode for long exposure shots up to 30 seconds in length.

Read more: Lomo’Instant Automat Aims to Be an Ultimate Auto Instant Camera