Product News Nikon's new Coolpix P-Series pair packs a potent punch of optical excellence and powerful performance
Today, Nikon Inc. introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon, thunderous waterfalls of the Amazon to the jazz-infused nightlife setting of New Orleans, Nikon's new COOLPIX P-series cameras enable photographers to capture any adventure with astounding clarity.
"With the new COOLPIX P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion," said Bo Kajiwara, director of marketing, Nikon Inc. "Both the COOLPIX P510 and P310 combine Nikon's legendary NIKKOR lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access."
COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon's world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon's EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.
The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.
To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.
This full-featured compact camera also comes complete with built-in GPS capabilities, allowing photographers to track their adventures and geotag photos. The COOLPIX P510 also includes Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF for dynamic videos. A 3-inch high resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from difficult angles. Additionally, The COOLPIX P510 features a variety of advanced functions for the sophisticated user seeking smooth handling with intuitively placed controls such as the mode dial that enables easy setting of frequently used functions on the fly.
The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.
Designed to be the serious photographer's compact companion, the COOLPIX P310 comes equipped with several features found in D-SLR cameras including manual exposure control (P/S/A/M) and a new Zoom Memory function that enables the selection of popular prime focal lengths during shooting. Through an easily accessible top-mounted control wheel, users are able to adjust shutter speed, aperture and other settings in order to achieve their preferred look. For more creativity, the COOLPIX P310 also includes special effects and filter effects that can be added to photos in-camera for a quick artistic touch. To facilitate easy composing, viewing and playback, the COOLPIX P310 features a 3-inch high resolution (921,000-dot) LCD screen.
Understanding the demand for a capable multimedia camera, the COOLPIX P310 also sports incredible video capabilities. With the ability to capture Full HD (1080p) video at 30 frames-per-second (fps) with AF, stereo sound and the use of the optical zoom while recording, the COOLPIX P310 also lets users edit movies in-camera for a seamless moviemaking experience.
| Nikon Coolpix P510 | Nikon Coolpix P310 | |
|---|---|---|
| Body type | ||
| Body type | SLR-like (bridge) | Compact |
| Sensor | ||
| Max resolution | 4608 x 3456 | |
| Other resolutions | 4608 x 2592, 3264 x 2448 , 1600 X 1200, 640 x 480 | |
| Image ratio w:h | 4:3, 16:9 | |
| Effective pixels | 16.0 megapixels | |
| Sensor photo detectors | 16.8 megapixels | |
| Sensor size | 1/2.3" (6.17 x 4.55 mm) | |
| Sensor type | BSI-CMOS | |
| Processor | Expeed C2 |
|
| Image | ||
| ISO | Auto, 100, 200, 400, 800, 1600, 2000, 3200 | |
| White balance presets | 5 | |
| Custom white balance | Yes | |
| Image stabilization | Sensor-shift | |
| Uncompressed format | No | |
| JPEG quality levels | Fine, Normal, Basic | |
| Optics & Focus | ||
| Focal length (equiv.) | 24 – 1000 mm | 24 – 100 mm |
| Optical zoom | 41.7× | 4.2× |
| Autofocus |
|
|
| Digital zoom | Yes (4x) | |
| Manual focus | No | |
| Normal focus range | 30 cm (11.81") | |
| Macro focus range | 2 cm (.79") | |
| Lens mount | None | |
| Screen / viewfinder | ||
| Articulated LCD | Tilting | Fixed |
| Screen size | 3" | |
| Screen dots | 921,000 | |
| Touch screen | No | |
| Screen type | TFT-LCD with Anti-reflection coating | |
| Live view | Yes | |
| Viewfinder type | Electronic | None |
| Photography features | ||
| Maximum aperture | F3.0 - F5.6 | F1.8 - F4.9 |
| Built-in flash | Yes (Pop-up) | |
| External flash | No | |
| Flash modes | Auto, On, Off, Red-Eye, Slow-sync | |
| Continuous drive | Yes | |
| Self-timer | Yes | |
| Metering modes |
|
|
| Exposure compensation | ±2 EV (at 1/3 EV steps) | |
| WB Bracketing | No | |
| Videography features | ||
| Format |
|
|
| Microphone | Stereo | |
| Speaker | Mono | |
| Resolutions | 1920 x 1080 (30fps), 1280 x 720p (30 fps), 640 x 480 (30fps) | |
| Storage | ||
| Storage types | SD/SDHC/SDXC | |
| Connectivity | ||
| USB | USB 2.0 (480Mbit/sec) | |
| HDMI | Yes (Mini Connector) | |
| Wireless | None | |
| Remote control | No | |
| Physical | ||
| Environmentally sealed | No | |
| Battery | Battery Pack | |
| Battery description | Nikon EN-EL5 Lithium-Ion battery | Nikon EN-EL12 Lithium-Ion battery |
| Battery Life (CIPA) | 200 | 230 |
| Weight (inc. batteries) | 555 g (1.22 lb / 19.58 oz) | 194 g (0.43 lb / 6.84 oz) |
| Dimensions | 120 x 83 x 102 mm (4.72 x 3.27 x 4.02") | 103 x 58 x 32 mm (4.06 x 2.28 x 1.26") |
| Other features | ||
| Timelapse recording | No | |
| GPS | BuiltIn | None |
