Sony’s newest Cyber-shot® digital still cameras make it easy to capture beautiful memories anytime and anywhere.

Three new models include the DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the stylish, traditionally designed W series, each featuring a high-resolution “Exmor R” CMOS sensor and an improved BIONZ™ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

“We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. “With new technologies designed to improve the overall imaging experience - including extended creativity, control and more - this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.” High-Resolution, High-Speed, High-Quality

The new TX200V camera features a newly developed 18.2 MP “Exmor R” CMOS sensor, the highest-resolution currently offered in the “point and shoot” market, and a new BIONZ™ processor, which work together to create images and video files with extremely low noise. The advanced model also offers lightning-fast AutoFocus speeds of approximately 0.13 seconds in daytime and 0.25 seconds in low-light situations (speeds may vary based on shooting conditions), helping to ensure you never miss the moment.

Additionally, the TX200V Cyber-shot showcases a new beautiful, reinforced glass design with a large, 3.3-inch (8.3cm) Xtra Fine™ TruBlack OLED wide touch-screen. It is also water-proof (up to 5m or approx.16 feet), dust-proof and freeze-proof (up to 14oF), and features a “Photo Creativity” interface that lets users easily adjust creative settings to produce unique, custom-styled photos.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2 MP “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

All-Around Performance

Each of the new Cyber-shot cameras features a new “Extra High Sensitivity” technology, which minimizes unwanted noise in low-light shooting conditions.  For consumers who want to get closer to their subjects without losing quality, these new models have “Clear Image Zoom” technology, which boosts optical zoom to 2x virtual capability (i.e. 5x optical zoom to 10x virtual zoom) at full camera resolution.  

The TX200V, WX70 and WX50 cameras also offer image stabilization during video and still shooting.  Using technology borrowed from the Sony Handycam® lineup, the “Optical Steady Shot Active Mode” drastically reduces blurring caused by camera shake while on the move.  All models can shoot video in Full HD resolution.

Additional notable features of the new lineup include nine “Picture Effect” options for expanded creativity, “Dual Record” capabilities, 3D shooting modes (3D Still Image, 3D Sweep Panorama and Sweep Multi Angle), fast shooting speeds (10 fps burst mode) and more.

Product Specs, Pricing and Availability

The new assortment of cameras and an expanded range of stylish accessories, including the new LCS-WM and LCS-THT soft carrying cases, will be available this March at Sony retail stores and online (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.  Detailed specs are below:

• The DSC-TX200V camera will be available in silver, red, and violet for approximately $500.  Features include:
• 18.2 MP “Exmor R” CMOS sensor
• 26mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Lightning-fast AF speed of approximately 0.13 second in daylight, 0.25 seconds in low-light (speeds may vary based on shooting conditions)
• Beautiful, slim reinforced glass design with 3.3-inch (8.3cm) Xtra Fine™ Tru-Black OLED wide touch-screen
• Waterproof (up to 5m,16 feet), dustproof and freeze-proof (up to 14oF)
• Captures 13 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920x1080/60p) and Optical SteadyShot Active Mode
• Photo Creativity interface and 9 “Picture Effect” options for creating unique, custom-styled photos and video
• The DSC-WX70 camera will be available in silver, black, pink, violet and white for approximately $230. Features include:
• 16.2 MP “Exmor R” CMOS sensor, 3.0-inch 921k dot LCD touch screen
• 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Captures 12 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920x1080/60i) and Optical SteadyShot Active Mode
• 9 total “Picture Effects” options,  allowing for creative, custom styled photographs
• The DSC-WX50 camera will be available in silver and black for approximately $200. Features include:
• 16.2 MP “Exmor R” CMOS sensor, 2.7-inch LCD screen
• 25mm equivalent lens with 5x optical zoom, 10x virtual zoom via “Clear Image Zoom” technology
• “Extra High Sensitivity” technology enhances low-light shooting capabilities
• Captures 12 MP equivalent still images while shooting video via “Dual-Record”
• Full HD Movie Shooting capability (1920x1080/60i) and Optical SteadyShot Active Mode
• 9 total “Picture Effects” options,  allowing for creative, custom styled photographs

Sony DSC-TX200V, DSC-WX70, DSC-WX50 specifications

	Sony Cyber-shot DSC-TX200V	Sony Cyber-shot DSC-WX70	Sony Cyber-shot DSC-WX50
Body type
Body type	Ultracompact	Compact
Sensor
Max resolution	4896 x 3672	4608 x 3456
Other resolutions	4912 x 1080, 4896 x 2752, 3648 x 2736, 3424 x 1920, 2592 x 1944, 1920 x 1080, 640 x 480	4608 x 2592, 3648 x 2736, 2592 x 1944, 1920 x 1080, 640 x 480
Image ratio w:h	4:3, 16:9
Effective pixels	18.2 megapixels	16.2 megapixels
Sensor photo detectors	18.9 megapixels	16.8 megapixels
Sensor size	1/2.3" (6.17 x 4.55 mm)
Sensor type	BSI-CMOS
Processor	BIONZ
Image
ISO	Auto, 64, 100, 200, 400, 800, 1600, 3200, 6400, 12800	Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800
White balance presets	8	6
Custom white balance	Yes (1)
Image stabilization	Optical
Image stabilization notes	Optical SteadyShot
Uncompressed format	No
File format	JPEG (Exif 2.3) 3D: MPF
Optics & Focus
Focal length (equiv.)	26 – 130 mm	25 – 125 mm
Optical zoom	5×
Autofocus	Contrast Detect (sensor) Multi-area Center Selective single-point Tracking Single Touch Face Detection	Contrast Detect (sensor) Multi-area Center Tracking Single Touch Face Detection	Contrast Detect (sensor) Multi-area Center Tracking Single Face Detection
Digital zoom	Yes (20x)
Manual focus	No
Normal focus range	60 cm (23.62")
Macro focus range	3 cm (1.18")	5 cm (1.97")
Number of focus points	9
Lens mount	None
Screen / viewfinder
Articulated LCD	Fixed
Screen size	3.3"	3"	2.7"
Screen dots	1,229,760	921,600	460,800
Touch screen	Yes		No
Live view	Yes
Viewfinder type	None
Photography features
Maximum aperture	F3.5 - F4.8	F2.6 - F6.3
Minimum shutter speed	2 sec	4 sec
Maximum shutter speed	1/1600 sec
Exposure modes	Program AE
Scene modes	High Sensitivity Night Scene Handheld Twilight Night Portrait Landscape Soft Snap Soft Skin Anti Motion Blur Backlight Correction HDR Beach Snow Fireworks Hispeed Shutter Underwater Gourmet Pet Mode	High Sensitivity Night Scene Handheld Twilight Night Portrait Landscape Soft Snap Soft Skin Anti Motion Blur Backlight Correction HDR Beach Snow Fireworks Gourmet Pet Mode
Built-in flash	Yes
Flash range	3.1 m	5.3 m
External flash	No
Flash modes	Auto, On, Off, Slow Sync
Drive modes	Single Continuous Self-timer
Continuous drive	Yes (10 fps)
Self-timer	Yes (2 or 10 sec, Portrait 1/2)
Metering modes	Multi Center-weighted Spot
Exposure compensation	±2 EV (at 1/3 EV steps)
WB Bracketing	No
Videography features
Format	MPEG-4 AVCHD
Microphone	Stereo
Speaker	Mono
Resolutions	1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)
Storage
Storage types	Memory Stick Duo/Pro Duo/Pro-HG Duo	SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo
Storage included	105 MB	19 MB
Connectivity
USB	USB 2.0 (480Mbit/sec)
HDMI	Yes
Wireless	EyeFi	None
Remote control	No
Physical
Environmentally sealed	Yes (Waterproof up to 15 feet depth)	No
Battery	Battery Pack
Battery description	Lithium-Ion NP-BN battery and charger
Battery Life (CIPA)	220	240
Weight (inc. batteries)	129 g (0.28 lb / 4.55oz)	114 g (0.25 lb / 4.02oz)	117 g (0.26 lb / 4.13oz)
Dimensions	96 x 58 x 16 mm(3.78 x 2.28 x .63")	92 x 52 x 19 mm (3.62 x 2.05 x .75")
Other features
Orientation sensor	Yes
Timelapse recording	No
GPS	BuiltIn	None