Nikon has announced the launch of a high performance COOLPIX model, the P7000, that sets a new benchmark for quality photography in a discrete and stylish package. The result of extensive research amongst professional photographers, the COOLPIX P7000 delivers outstanding images in a less intimidating form factor than a SLR.

The P7000’s superb image quality is guaranteed by a wide-angle 7.1x zoom NIKKOR lens giving a 28mm to 200mm range (35mm format equivalent), with optical Vibration Reduction (VR), two ED glass elements and Nikon’s brand new EXPEED C2 image processing system. The large 10.1 effective megapixel 1/1.7” CCD sensor facilitates wide dynamic range and exceptional low light performance whilst the 7.5cm (3.0”) high resolution LCD (920K dot) monitor assists composition, movie making and playback in brilliant detail.

Only the best images

The P7000 is packed with cutting-edge technology to ensure the best image quality available, with a large 1/1.7” sensor and EXPEED C2 image processing system to provide enhanced low light performance and movie recording. Its 7.1x zoom NIKKOR lens has two ED glass elements to reduce chromatic aberration and fringing at longer focal lengths. What is more, it also includes a built-in ND filter to expand exposure options in very bright conditions.

The P7000’s wide sensitivity range of ISO 100 to 3200 is expandable to Hi 1 (ISO 6400 equivalent), while low noise night mode ensures fine results in extremely low light conditions, such as in candlelit interiors and a Noise Reduction (NR) adjustment function enables photographers to manage the impact of noise in their images.

For situations where choosing the right setting proves difficult, D-Lighting automatically ensures images look natural, rescuing underexposed shadows caused by very high contrast lighting conditions. COOLPIX in-camera Picture Controls, based on the technology from Nikon's award winning digital SLRs, allow the user to manage camera processing according to personal taste while the new bracketing functions enable the photographer to take sequences with slightly different settings, varying exposure, ISO sensitivity, or white balance, and select the one that best suits the intended effect. A newly-added Virtual Horizon can also be displayed in the LCD to make sure the camera position is perfectly aligned.
 
Enhanced recording and playback
Some occasions call for capturing more than a picture, so the COOLPIX P7000 comes with an HD movie recording (720p) function. Stereo sound can be simultaneously recorded using a built-in microphone, while the microphone jack enables the use of an external microphone. The extra large 7.5cm (3.0”) ultra-high resolution (920K dot) LCD display offers almost 100% sRGB colour space to make image reviewing a pleasure and the optical viewfinder features diopter adjustment. In addition to this,the HDMI port enables instant sharing on external HD displays.

The P7000’s in-camera editing allows users to take control over their pictures. Tone level information is displayed on a histogram, and exposure compensation, aperture, shutter speed and ISO sensitivity can be minutely adjusted while confirming highlights, shadows and intermediate tone.

For those who prefer to revise their images on a PC or Mac, images can be stored in the enhanced NRW+ (COOLPIX RAW) format, providing an uncompressed digital “negative” which enables advanced editing. NRW+ files are compatible with Nikon’s bundled ViewNX 2 software as well as the optional image editing software Capture NX2.
 
Easy operation, everywhere
The P7000 has been designed for those who wish to have complete control over their photography with the familiar intuitive layout of buttons and dials found on Nikon DSLR cameras such as Command dial and AE-L/AF-L buttons. The P7000 also features an ‘analogue retro’ dial to manage exposure compensation levels in 1/3 EV steps. Manual control over other commonly used functions is accessible via the Quick Menu dial. A User-Setting Function enables users to switch zoom position to a preset focal length, as if using interchangeable lenses. The settings at each zoom position can also be customised according to the user’s intention. Alongside this, the added Zoom Memory function allows one-touch switching to any focal length setting, using a new manual mode dial.
 
The compact system camera
The COOLPIX P7000 forms the core of a mini-system and is i-TTL compatible with Nikon’s acclaimed Speedlights, a new WC-75A wide-angle convertor for a 21mm equivalent field of view and infra-red remote control ML-L3. The P7000 also comes complete with ViewNX 2 software, long life battery MH-24 and charger EN-EL14. The camera can be further expanded using an external microphone (not available from Nikon). To protect the camera, an optional carry case is also available (CS-P06).

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