The PEN E-P2’s stylish retro black metal body will now be complemented by a black M.ZUIKO DIGITAL ED 17mm lens and a black FL-14 flash in an exclusive, limited availability kit.
Just like the original, it blends high-quality still images like those taken with a Digital Single Lens Reflex (DSLR) with High Definition (HD) video, stereo linear PCM audio recording and In-Camera Creativity inside an ultra-portable body.
The powerfully simple PEN E-P2 is compatible with an array of Micro Four Thirds lenses, including the newly announced M.ZUIKO DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6, which feature a high-speed, silent autofocus during still shooting and HD movie capture.
Olympus has announced two new lenses to its Micro Four Thirds lens family: the M.ZUIKO® DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6. Both lenses feature a high-speed, silent autofocus during still shooting and high definition (HD) movie capture. They are the ultimate lenses for zooming in on sporting events, beautiful wildlife and faces from a distance, and because they make barely a whisper when focusing, they won’t call attention to photographer or add unwanted noise to movie recordings.

Read more: Olympus launches two new Micro Four Thirds zoom lenses
The new PICSIO pocket cameras, the GC-WP10 and GC-FM2 feature Full HD video, excellent low-light performance, a three-inch touch screen for easy operation and playback viewing, and compatibility with Eye-Fi cards for Wi-Fi connectivity. The PICSIO GC-WP10 is also waterproof.

Over the last decade, award-winning aerial photographer Bernhard Edmaier has photographed some of the world's most dramatic and beautiful volcanic landscapes, amassing a unique archive of images depicting volcanoes both active and dormant, and a fascinating range of geothermal phenomena and formations. The result of meticulous planning and research, his travels take him from the endless deserts of Africa to the ice plains of Iceland and the coral of the Great Barrier Reef.

Mount Etna, Sicily, Italy
The top model in the Metz compact flash unit range has been further improved with numerous optical and functional features. The successor to the mecablitz 58 AF-1 which won the EISA Award for "best flash unit in Europe 2007/2008" has been equipped with a new stable metal base which can be attached to the camera flash shoe quickly and easily with one single movement thanks to the optimised lock system. Refinements such as the revised motor zoom mode and an improved high performance flash tube further increase the longevity of the product.

This year’s visitors to the Carl Zeiss booth at photokina will be able to touch, test and even walk through high-quality lenses. The optical experts want to make an encounter with the world of Carl Zeiss something to remember.

Read more: Carl Zeiss to showcase new lenses and accessories at 2010 photokina
Mamiya and Phase One have announced the Mamiya/Phase One V-Grip Air. This is the first product resulting from these companies’ collaboration.

Read more: Mamiya, Phase One and Profoto present first vertical grip with built-in flash
Appealing to photographers ready to explore sophisticated new creative possibilities, the DSLR-A580 and DSLR-A560 from Sony offer unparalleled levels of imaging refinement.

The α (pronounced Alpha) family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new α55 and α33.
Sony’s first-ever digital cameras to employ Translucent Mirror Technology showcase an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor.

Read more: Sony redefines high speed shooting with α55 and α33
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