As the official information technology partner of the 12th IAAF World Championship in Athletics, Epson is going to organise a number of exciting events that coincide with this world championship to be held in Berlin from the 15th to the 23rd of August 2009. This is the seventh time that the printing giant is sponsoring this international event since 1997.
The IAAF World Championship will feature over two thousand top athletes from more than two hundred countries and looks set to become the largest sporting event of this year with an estimated total of more than 6.5 billion viewers across the globe and 500,000 on-site spectators.
The Berlin Olympic Stadium is the setting for the world championship which will also play host to the final phase of the 700km charity run to be organised and sponsored by Epson. This charity run will be held prior to the world event and will start from Epson’s German headquarters in Meerbusch. Epson is also planning to organise special 'behind the scenes' tours for journalists and give out prizes for the IAAF Fantasy Athletics game and other in-stadium competitions.
The main highlight of these events though will see Epson dramatically transform Boulevard Unter den Linden, one of Berlin's main access roads into a giant street gallery, displaying a stunning collection of international photographs from the world of athletics, captured by some of the most famous photographers of the past 125 years. These photographs will be printed as 200cm x 135cm high quality images by using Epson’s top-end large format printer, the Stylus Pro GS6000.
Drawing a parallel between Epson’s commitment and the dedication of international athletes, Andrea Koepfer, Manager Corporate PR & Sponsoring EMEA, Epson Europe, said: "Just as the athletes drive themselves to exceed ever higher targets, we are dedicated to providing products and services that exceed the expectations of our customers. Coordinating the IT systems for such a major event relies on speed, accuracy and reliability – a challenge that provides the perfect opportunity for Epson to showcase its innovative imaging and printing technology."
As the IT partner of the championship, Epson will supply advanced technology like high precision, touch-screen commentator information systems (CIS) and the Epson performance evaluation system (EPE) to enhance the flow of information to commentators, journalists and athletes. The state-of-the-art systems will provide instant access to performance data, statistics and results at the touch of a finger.
The Epson performance evaluation system will generate three-dimensional analysis of the placement of athletes' feet on the take-off board for the long jump and the length of the hop, step and jump phases of the triple jump. This information will be used for TV graphics and to update the commentator information system.